How Zoho Arratai creates troubles for Microsoft and other US companies
In recent times, Zoho’s messaging platform Arratai (also spelled Arattai in some sources) has emerged as a disruptive force in the enterprise and consumer communication space. As an indigenous alternative with privacy, integration, and local-first positioning, it is increasingly being seen as a competitor not only to global messaging players like WhatsApp and Telegram, but also as a thorn in the side of major US-based technology firms such as Microsoft, Salesforce, and Google. This article delves into how Zoho Arratai poses challenges for Microsoft and other US tech giants, explores its technical and strategic strengths, discusses potential limitations, and speculates … Read more
