Apple’s Vision Pro Failure Reveals A Bold Future Innovation Strategy
Apple has spent decades cultivating a reputation for nearly impeccable product strategy. Since the early 2000s, the company has methodically released category-defining devices—the iPod, the iPhone, the iPad, the Apple Watch—each transforming both its industry and the behavior of millions of consumers. For much of the last twenty years, Apple’s mastery of timing, design philosophy, market intuition, and user-centric engineering has seemed almost mythical.Yet in early 2024, Apple’s streak appeared to stumble with the release of the Apple Vision Pro, its first mixed-reality headset. The Vision Pro arrived with enormous anticipation. Years of leaks, billions in R&D spending, and Apple’s … Read more
