Meta's AI-Powered Instagram Search: Enhancing Content Discovery

Meta experiments with AI search on Instagram, incorporating chatbot in DM for user queries.

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[{"selector":"#anim-a02d2f7f-653a-4769-a140-6eec099df751","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-cbe12849-0686-4db6-bfb9-8c0509264148","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-38160bb6-df46-40aa-b7ad-c21e1bfd3b3e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a373dde2-9aef-4cdb-80ad-910aed24b45a","keyframes":{"transform":["translate3d(0px, 296.29638%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b929a483-1448-4c4f-8693-a8b8fb75c444","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-3897758f-f927-4525-aa5b-fd165ae77e54","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Users can discover content via prompts, enhancing exploration.

[{"selector":"#anim-5ea8c734-9a28-4a7e-ab24-e19ea73790c8","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-e6d1f800-ab78-42aa-924f-6ff4efc898c4","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-37af60bc-84fe-4623-ac44-bab70d1ce6dc","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0abf1a79-dbbd-456b-88f9-a3fc36864419","keyframes":{"transform":["translate3d(0px, 296.29638%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d5ca651c-d227-41c4-952a-1ce09f44c1eb","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-987dfeda-7630-4bcc-94ea-d2bdc5f35c6b","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Reels suggestions are accessible through Meta AI interaction.

[{"selector":"#anim-5afffd79-25d3-4123-b81d-3b004a5ff930","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-eaf01cec-4685-4529-b5ed-96f428ec5e90","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-afc7276a-c1c8-4c7a-98e6-cc00ebe17f47","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9977c8fd-2f88-4a75-b4f3-bf4579b02aa7","keyframes":{"transform":["translate3d(0px, 200.31309%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-88cf43a5-0fdc-4633-a565-3279c334eb82","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-377f3b6c-0ef0-4ac4-8eb8-1dc9c7f2ed3a","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Generative AI aids in content surfacing, extending beyond text generation.

[{"selector":"#anim-20942d33-9743-4dcd-b5b3-25c2ad6cb7f8","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-54d9541a-7de0-4887-95ba-45e943d8a3e5","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-b69b1282-e823-4b44-8104-fb2cc1d230f0","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-aa439cff-eea5-46dd-b4c3-48a8f4e9f87e","keyframes":{"transform":["translate3d(0px, 296.29638%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-965991a6-351f-4588-aa30-3a5860392b38","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-f84e6003-9cee-45b2-ba8c-5254c065c4a0","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Meta confirms Instagram AI trial, but details on AI usage remain vague.

[{"selector":"#anim-fab44ab8-0223-4417-8487-9e97ce9ab834","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-11968753-4a91-4130-b8be-7f1550088934","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-1ac24d9a-f2ba-446b-84b2-fa1c5b84c3f4","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-64270e6a-4c8e-47d0-bd7e-7fa311a6aadd","keyframes":{"transform":["translate3d(0px, 200.31309%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-64cfd04b-f54e-4f76-a01b-345fe89e584f","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-c6cdb471-0d00-488c-9a64-42aa6372429f","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] The aim is to enhance Instagram search, potentially surpassing TikTok.

[{"selector":"#anim-78378236-3e52-417f-abf0-b04188602dd5","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-4267279f-75d9-41af-a411-02f56efd0c50","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-5eab2cdd-17b8-4f04-a5f8-b7b8b4edcbf6","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a2ee55fa-5dd4-4cb7-9695-5c4bd76b9d78","keyframes":{"transform":["translate3d(0px, 296.29638%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2d177251-0d05-452d-813e-bf12e150dbce","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-cbfb9f86-684f-4287-8d0b-da2035fa1a89","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Meta aims to improve Instagram's discoverability against competitors.

[{"selector":"#anim-cefa1409-6ecd-4cd1-a3ed-35d1d62dfb99","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-0dae26aa-a4a7-4366-8fcf-b19a307a5ee9","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-56ea1c3b-c3a0-42e5-a7aa-8c40533aac33","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-26a96eb0-88de-457e-a93d-7bf23b742749","keyframes":{"transform":["translate3d(0px, 296.29638%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c6abcb07-ca57-4c65-806e-ab6916cab86f","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-1acc115b-58f3-4b67-bae5-df31aade9c9b","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Google introduced a feature to surface TikTok results.

[{"selector":"#anim-9210118b-8fd8-4b73-9e73-83c736269aa3","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-38e86956-62c2-42a3-9411-484ec8aef27b","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-db8f3ba6-abc6-489a-8c1a-920a32e2f779","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cc51834f-18f2-4d0f-982b-96f1ab0de0fb","keyframes":{"transform":["translate3d(0px, 296.29638%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ecdeafe8-7cc4-4204-a94b-f3a81134a192","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-7c5396e7-b7ba-475e-a486-efb22558892c","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Instagram may implement a "Visibility off Instagram" option.

[{"selector":"#anim-68cc4666-7256-4560-84f1-798d7a9e6526","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-2261eac8-6a00-4f30-9e1a-09faf9967232","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-06c996fd-88be-4a2c-beb2-55527611fd5b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-121c2727-b5fe-48d8-978b-9bab1f143cf4","keyframes":{"transform":["translate3d(0px, 568.88866%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a1157a4b-47ca-4bff-bca5-3b52e296e91d","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-8859012c-296b-4d68-bbca-6570c7bb4bc4","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Swipe Up For More Stories TechyNerd