Meta experiments with AI search on Instagram, incorporating chatbot in DM for user queries. 

The design resembles Perplexity AI's interface, prompting discussion. 

Users can discover content via prompts, enhancing exploration. 

Reels suggestions are accessible through Meta AI interaction. 

Generative AI aids in content surfacing, extending beyond text generation. 

Meta confirms Instagram AI trial, but details on AI usage remain vague. 

The aim is to enhance Instagram search, potentially surpassing TikTok. 

Meta aims to improve Instagram's discoverability against competitors. 

Google introduced a feature to surface TikTok results. 

Instagram may implement a "Visibility off Instagram" option. 

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