Microsoft shifts focus from Bing to highlight Copilot in its AI efforts.
Bing's ambitious AI launch didn't reshape search, but Copilot thrived in creativity.
Bing's ambitious AI launch didn't reshape search, but Copilot thrived in creativity.
After Bing's year, Copilot emerges as Microsoft's key AI companion and brand.
Microsoft pivots to emphasize Copilot, aiming for a future centered on productivity.
The Super Bowl ad underlines Copilot as Microsoft's primary AI, not just Bing.
Copilot is rebranded and positioned as the forefront of Microsoft's AI endeavors.
Copilot's Super Bowl commercial signals a shift from the historical PC-centric approach.
Copilot's Super Bowl commercial signals a shift from the historical PC-centric approach.
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