Super Bowl Spotlight: Microsoft's Copilot Era

Microsoft shifts focus from Bing to highlight Copilot in its AI efforts.

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[{"selector":"#anim-66f6e0b0-3e66-475a-93ec-f3f077778792","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-e44d5c00-5258-4b9c-a83c-a14074f99cb0","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-ca918004-d3f6-4fb9-9a7d-00be07011627","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9d5b975d-458d-4e7b-988e-040fc8ed5fb2","keyframes":{"transform":["translate3d(0px, 194.67928%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ac7b9172-b20f-481e-809a-8f0d81739fd6","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-99626efc-90de-4568-8ff9-2e4cf9eb621d","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Bing's ambitious AI launch didn't reshape search, but Copilot thrived in creativity.

[{"selector":"#anim-243cb19b-12ca-4e95-b4b2-8a8bee60c34b","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-769e11fb-b763-4060-808c-cd069d656968","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-584975e3-0d5f-4066-ae6f-ea5c3fd962da","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4b1f1834-ee1e-4a0e-ac0e-f84bc96992ed","keyframes":{"transform":["translate3d(0px, 194.67928%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-afcb9946-cf75-4b2f-8ebb-29ed5a50a734","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-0de53b9c-685e-43e1-ab8a-d19df078b56f","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] After Bing's year, Copilot emerges as Microsoft's key AI companion and brand.

[{"selector":"#anim-b934378b-1a51-4779-bbdd-7c4fc6bf4faa","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-67402d31-64a8-4a4c-a76f-e23f1ae15e53","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-17628ef9-a738-4f64-8f11-926556390f82","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6e0b5c12-234e-4dfd-a522-3c675417d7aa","keyframes":{"transform":["translate3d(0px, 194.67928%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f06312cc-2d1e-4c0e-b476-d52d4e7a0769","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-6afd4eb1-7130-4618-b0df-7792cefc1edd","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Microsoft pivots to emphasize Copilot, aiming for a future centered on productivity.

[{"selector":"#anim-4dd31c52-157d-488d-9929-43f6af405e04","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-a7cbf0c6-be5c-4085-9b77-786b784234bb","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-5f869488-c644-4df1-b542-dd2d511d5a6f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-501fc9eb-8f88-43fa-ab78-f8a94fca9dbf","keyframes":{"transform":["translate3d(0px, 194.67928%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-16ce703b-9604-4a39-80aa-3a1fe98a0287","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-8b9618ca-8c74-4a11-9923-e0bd0aa297ae","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] The Super Bowl ad underlines Copilot as Microsoft's primary AI, not just Bing.

[{"selector":"#anim-ef3d99d3-9000-4ebc-aa12-69e9c83824aa","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-b63fc099-d8c8-4d6c-9db7-a566cab5f7f5","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-25694aa1-3349-44b3-856a-afb40b6d67f0","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bae6febc-1fcf-4d0c-80c2-86c6ef7260c2","keyframes":{"transform":["translate3d(0px, 194.67928%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c27027fa-f3f0-420e-a49a-f9908973f84e","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-e9de993a-5dfb-4d2e-901f-8340c76bd3c1","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Copilot is rebranded and positioned as the forefront of Microsoft's AI endeavors.

[{"selector":"#anim-dc882f42-2f0c-44cf-b7c6-1cedb06d0176","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-dc6ab005-e5e9-4af7-8793-c0e00ca821c9","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-78eb74c9-f88f-4c06-83e9-c4c3eabad3b7","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3e0a17a7-10d0-4a91-828e-c2e4dad35d00","keyframes":{"transform":["translate3d(0px, 194.67928%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9abf45e3-2c9e-4689-9058-bfad9d92bcdc","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-3679af48-9679-4408-aa47-bb3972040cb0","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Copilot's Super Bowl commercial signals a shift from the historical PC-centric approach.

[{"selector":"#anim-268d4a5f-3891-41da-aa6d-9da41f20e9de","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-36f0c47f-9175-4293-9145-75d3ec4359df","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-ec0f17d2-b17f-4fec-9236-3c0333703755","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d70a45ac-6381-4b12-b78d-b79b03c52dda","keyframes":{"transform":["translate3d(0px, 194.67928%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ec5f3da2-a607-4dae-ae07-dff63f42ef41","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-d939fedc-9ee8-49a7-aba3-c2132064da61","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Copilot's Super Bowl commercial signals a shift from the historical PC-centric approach.

[{"selector":"#anim-f08c25c3-ea3a-4e78-a68f-7d2439e928c1","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-fdec13aa-2c99-497f-9edf-c46114c0f819","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-8efd0de0-e427-40c0-80f0-3e69309fe536","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3696e551-795b-48d6-859b-0f8ad4c54561","keyframes":{"transform":["translate3d(0px, 449.04189%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1e9290bf-cf62-401d-87c2-ffe2da9b014b","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-8e0a4eca-b3be-4999-9099-b2d7ae9a7c92","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Swipe Up For More Stories TechyNerd