Apple's highly anticipated Vision Pro headset is set to release on February 2 in the United States, available for pre-order at $3,499.
Source : Apple
The mixed-reality device marks Apple's first major product launch since the introduction of the Apple Watch in 2015.
Source : Apple
Initially revealed in June 2023, the headset faced production challenges, with Apple reportedly reducing its production forecast from one million units to 400,000 in 2024.
Source : Apple
US customers can pre-order the device from mid-January, while a UK launch date has not yet been specified.
The headset offers 256GB of storage and features eye-tracking technology designed to function with a single dominant eye for users with partial vision.
Apple instructs developers to brand their apps as "spatial computing," avoiding terms like augmented reality (AR), virtual reality (VR), extended reality (XR), or mixed reality (MR).
A promotional trailer has been released, evoking the excitement reminiscent of the 2007 iPhone launch.
Apple emphasizes gesture control, with a single button for familiar app icons and a dial to adjust the level of immersion, making it a minimalist yet immersive experience.
Despite a potential multi-billion dollar market, the high price tag positions the device as a luxury item, possibly limiting widespread adoption.