Apple plans to unveil its GenAI efforts "later this year," according to CEO Tim Cook. 

During an earnings call, Cook emphasized ongoing AI investment and "groundbreaking innovation." 

Cook hinted at details about AI work to be shared during the year. 

The annual WWDC developer conference in June could be a potential showcase. 

Analysts inquired about potential AI announcements during the earnings call. 

Cook discussed enterprise opportunities, including Vision Pro VR/AR technologies. 

In response to queries about AI investments, CFO Luca Maestri remained optimistic.

Apple maintains a pro-privacy stance, which could influence GenAI development. 

The focus on edge AI was acknowledged, emphasizing Apple's commitment to performance.

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