YouTube's Dilemma: Balancing Shorts and Long-Form Content for Viewers

YouTube is concerned that its short-form video feature, YouTube Shorts, could harm its long-form video business.

Senior YouTube staff have discussed the risk of long-form videos "dying out" due to reduced creator interest.

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Decline in long-form videos impacts ad revenue as longer videos allow for more advertising opportunities.

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Advertisers are also favoring short-form content for product placements.

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YouTube experienced drops in ad revenue in recent quarters, with some recovery in the latest earnings.

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The platform is cracking down on ad blockers and raising prices for YouTube Premium.

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YouTube claims that Shorts is meant to complement other formats on the platform.

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YouTube continues to introduce features for Shorts but also focuses on long-form content, subscriptions, and podcasts.

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Consumer preference is shifting towards short-form videos, driven by platforms like TikTok and Instagram Reels.

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YouTube had to adapt to this trend to remain competitive.

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