How AI Is Forcing Businesses To Relearn Visibility On The Internet
For more than two decades, the internet operated on a simple assumption: humans were the primary users. Websites were designed to be read by people, navigated visually, and discovered through predictable keyword searches. Entire industries formed around optimizing content so it could rank higher on search engine results pages. That era is ending. Artificial intelligence is rapidly transforming how information is discovered, interpreted, and delivered. Search is no longer just about blue links and keywords—it is becoming conversational, contextual, and increasingly invisible. Instead of directing users to websites, AI systems summarize, synthesize, and answer questions directly. This shift represents one … Read more
