Apartment Renters Demand Instant Internet as Move-In Connectivity Becomes Essential
In the digital-first era, internet connectivity is no longer a luxury or an optional amenity—it has become an essential utility, as fundamental as electricity or running water. A new white paper released by Parks Associates, titled Achieving Turnkey Connectivity: Elevating the Total Multifamily Experience, highlights a powerful shift in renter expectations across the United States. According to the research, 41% of apartment renters now expect their internet service to be fully operational from the very moment they move into a new home. This finding reflects a broader transformation in how people live, work, communicate, and entertain themselves. As remote work, … Read more