Google Adapts Android And Play Store Strategy Under Japan’s MSCA Law
Japan’s Mobile Software Competition Act (MSCA) officially coming into force represents one of the most consequential regulatory interventions in the global mobile ecosystem in recent years. Unlike earlier digital competition laws that broadly targeted online platforms, the MSCA zeroes in on the structural power of mobile operating systems, app stores, browsers, and search services—areas where a handful of companies shape how billions of users interact with the digital world. As one of the designated companies under the Act, Google now faces a delicate balancing act: complying with new competition mandates while preserving the safety, security, and interoperability that have defined … Read more