Vision Pro Launch Struggles Reveal Deeper Issues Inside Apple Retail
When Apple introduced the Vision Pro, it marked one of the most ambitious product launches in the company’s history. Positioned as a next-generation spatial computing device, Vision Pro was not just another gadget—it was Apple’s entry into a completely new category. On paper, the company appeared to have meticulously planned the rollout. Employees were flown to Cupertino for immersive training, structured workshops were designed, and in-store experiences were intended to reflect Apple’s signature blend of precision and polish. Yet, behind the scenes, the reality in many Apple Stores was far from ideal. Reports from retail employees describe a launch plagued … Read more
