Apple Strategy Archives

Apple’s Slim iPhone Experiment Struggles as Buyers Stick With Power

January 31, 2026 by Mintu

Apple’s Slim iPhone Gamble Faces Reality as Consumers Prioritize Substance Over Style

When Apple unveiled the iPhone Air, it was meant to signal a bold new chapter in the evolution of the iPhone. The company hadn’t attempted such a dramatic rethinking of its flagship smartphone’s physical design in nearly a decade. Thinner, lighter, and visually striking, the iPhone Air represented Apple’s belief that industrial design could once again become the defining reason people upgrade their phones. Early data now suggests that bet has not paid off—at least not in the way Apple may have hoped. Market research from Consumer Intelligence Research Partners (CIRP) indicates that the iPhone Air has struggled to gain … Read more

Apple’s Vision Pro Failure Reveals A Bold Future Innovation Strategy

November 21, 2025 by Mintu

Apple’s Vision Pro “Failure” And the Hidden Strength Behind It: A Deep Industry Analysis

Apple has spent decades cultivating a reputation for nearly impeccable product strategy. Since the early 2000s, the company has methodically released category-defining devices—the iPod, the iPhone, the iPad, the Apple Watch—each transforming both its industry and the behavior of millions of consumers. For much of the last twenty years, Apple’s mastery of timing, design philosophy, market intuition, and user-centric engineering has seemed almost mythical.Yet in early 2024, Apple’s streak appeared to stumble with the release of the Apple Vision Pro, its first mixed-reality headset. The Vision Pro arrived with enormous anticipation. Years of leaks, billions in R&D spending, and Apple’s … Read more