Oura’s Smart Ring Ambition Challenges Apple and Google’s Health Tech Empire
In a technology landscape dominated by glowing screens, constant notifications, and wrist-mounted computers, one of the most serious threats to the smartwatch industry has emerged without a display, without aggressive marketing theatrics, and without the backing of a Big Tech parent. The Oura Ring, a minimalist piece of wearable technology weighing less than an ounce, has quietly become one of the most influential health devices of the decade. Once considered a niche wellness gadget from a Finnish startup, Oura has evolved into a billion-dollar contender in the global wearables market. By the end of 2025, the company is on pace … Read more
