Google’s Ad Tech Empire Under Siege: Meta-Advertising Future at Risk
In an era when digital advertising fuels much of the internet’s architecture, the spotlight now turns to the complex and largely hidden world of ad-tech infrastructure. At the heart of this confrontation lies Google LLC and a legal showdown that could reshape the entire advertising ecosystem. On Friday in Alexandria, Virginia, the closing arguments were delivered in a case brought by the United States Department of Justice (DOJ) and a coalition of states against Google’s ad-tech business. The central question: whether Google’s control of key pieces of the ad-auction machinery has become an illegal monopoly—and if so, what remedy will … Read more
