Graphics Card Pricing Is Misleading: Why GPU Prices Are Unaffordable
For years, Nvidia and AMD have announced new graphics cards with “official” Graphics Card Pricing that seem competitive and reasonable. But in reality, these prices mean nothing to the average buyer. The vast majority of customers never actually find these GPUs at the advertised Manufacturer’s Suggested Retail Price (MSRP). Instead, due to a combination of scalping, retailer markups, and supply constraints, most consumers are forced to pay significantly higher prices. This problem is not new, but it has gotten worse over time. The latest AMD Radeon RX 9070 and 9070 XT, for example, were announced at $550 and $600, respectively. … Read more