Apple Uses AI to Supercharge Global Fitness+ Expansion Across Dozens
Apple rarely shouts when it changes strategy—but when it does move, the ripple effects tend to be enormous. In December 2025, Apple confirmed the largest expansion in the history of Apple Fitness+, pushing the service into 28 new countries and regions in a single move. This expansion more than doubles the platform’s global footprint and marks a critical moment for Apple’s broader services strategy. What makes this expansion especially notable is not just its scale, but the method behind it. Apple is using generative AI voice technology to digitally dub workouts and meditations into multiple languages—without replacing the original trainers’ … Read more