Apple’s Slim iPhone Experiment Struggles as Buyers Stick With Power
When Apple unveiled the iPhone Air, it was meant to signal a bold new chapter in the evolution of the iPhone. The company hadn’t attempted such a dramatic rethinking of its flagship smartphone’s physical design in nearly a decade. Thinner, lighter, and visually striking, the iPhone Air represented Apple’s belief that industrial design could once again become the defining reason people upgrade their phones. Early data now suggests that bet has not paid off—at least not in the way Apple may have hoped. Market research from Consumer Intelligence Research Partners (CIRP) indicates that the iPhone Air has struggled to gain … Read more
