Snapchat Lens Fest 2025: AR Innovation and AI-Powered Creation Revolution
At Snapchat Lens Fest 2025, Snapchat didn’t just showcase another round of product updates—it redefined what augmented reality (AR) can mean for creators, developers, and everyday users. With AI-powered design tools, monetization options, and AR gaming experiences, the company’s announcements signal a strategic transformation: from being just a social media platform to becoming a global hub for immersive digital experiences. Augmented reality has long been Snapchat’s playground, and Lens Fest has become the stage where it unveils the next wave of creative tools that blend AI, computer vision, and real-time interactivity. This year, however, something was different. Generative AI took … Read more