Samsung’s Big AI Shift: Perplexity Integration Signals a New Era for Bixby
Samsung’s relationship with artificial intelligence has always been complicated. Over the past decade, the company has experimented heavily with its digital assistant Bixby, yet the platform consistently lagged behind Apple’s Siri, Amazon’s Alexa, or Google’s Assistant. Even as Samsung pushed hardware innovation aggressively in smartphones, foldables, and wearables, its software stack—especially Bixby—never evolved at the same pace. But that narrative is about to change. According to new reports from reliable Samsung insiders and ongoing industry chatter, Samsung is preparing a major AI overhaul for Bixby, and surprisingly, the company is not relying on Google’s Gemini to get it done. Instead, … Read more
