Massive Black Friday Streaming Discounts Disrupt Subscription Economics Across Major Platforms
Every year, the streaming industry uses Black Friday as a catalyst to reshape audience expectations and manipulate subscriber numbers. But the Black Friday season of 2025 marks a turning point—one that goes far beyond the usual promotional push. This year’s wave of discounts from Disney+, Hulu, HBO Max, Peacock, Paramount+, and Fox One does not merely entice new sign-ups; it exposes the shifting foundations of the streaming business model itself. As traditional subscriber growth slows and the competition for long-term engagement intensifies, the leading platforms are strategically using sharp price cuts to re-engineer consumer behavior. What initially looks like a … Read more