X Launches Marketplace Selling Rare Usernames in Bold Monetization Shift
In the ever-evolving landscape of social media, where identity has become a currency of its own, X—the platform formerly known as Twitter—has introduced one of the most controversial and industry-shifting features in its post-Musk era: the Handle Marketplace. With this global launch, X is no longer simply a social network; it is increasingly behaving like an e-commerce ecosystem, where identity, reach, and brand positioning can be bought, sold, and strategically acquired. The new marketplace allows users to purchase inactive or legacy usernames, including some of the earliest accounts ever created and long since abandoned. For marketers, influencers, businesses, and digital … Read more
