Samsung’s AI Marketing Blitz Raises Transparency and Trust Questions
Over the past year, Samsung has positioned artificial intelligence as the defining feature of its product ecosystem. From smartphones and televisions to refrigerators and washing machines, AI has become the unifying narrative across Samsung’s hardware portfolio. In early 2026, however, the company’s AI strategy has expanded beyond devices and into a far more sensitive arena: marketing itself. Across platforms such as YouTube, Instagram, and TikTok, Samsung has begun publishing promotional videos that are either partially generated or heavily manipulated using generative AI tools. While some of these videos include fine-print disclosures acknowledging AI assistance, the overall execution has sparked criticism … Read more