Halide Visionary Returns as Apple Reinforces Its Design Powerhouse

Sebastiaan de With’s Return Signals a Strategic Shift in Apple’s Design Philosophy

Apple has never been just a technology company. At its core, it has always been a design-first organization, one that treats interfaces, interactions, and aesthetics as inseparable from engineering. The announcement that Sebastiaan de With, cofounder of the critically acclaimed Halide and Lux camera apps, is joining Apple’s Human Interface Design (HID) team is more than a personnel update. It is a strategic statement about where Apple believes its design future lies. For longtime Apple observers and design professionals, this move carries deep symbolic weight. De With is not an outsider entering Apple’s culture for the first time; rather, he … Read more