Smart Glasses Surge Sparks Tech Giants’ FOMO
In recent months, smart glasses have emerged as the new frontier in wearable technology, sparking fierce competition among tech giants eager to stake their claim in this rapidly evolving market. Meta’s collaboration with EssilorLuxottica has led to the success of their Ray-Ban smart glasses, which have become a bestseller across Europe, the Middle East, and Africa, surpassing 1 million units sold, according to Counterpoint Research. The early success of these devices has ignited a race among leading tech companies to develop their own versions, creating a wave of “fear of missing out” (FOMO) within the industry. Meta’s Smart Glasses: A … Read more
