Inside LEGO’s Secret Museum: How a Toy Became a Timeless System
For millions across generations, LEGO is more than a toy—it is a sensory memory. The sharp click of two bricks snapping together, the unmistakable rattle inside a box, and the sudden sting of stepping on a stray piece are universally shared experiences. Yet behind these small plastic bricks lies one of the most sophisticated design systems ever created. Hidden in Billund, Denmark, inside a museum that only LEGO employees can access, the full story of this system quietly unfolds. Recently, cameras were allowed inside this restricted space, offering an unprecedented look into how LEGO transformed a simple toy into a … Read more
