Lego Reinvents Star Wars Play With Smart Bricks That Feel Alive
Few brands sit at the intersection of nostalgia, engineering, and imagination quite like Lego. For decades, Lego has succeeded not by chasing trends, but by evolving slowly, deliberately, and with deep respect for how children—and adults—play. At CES 2026, the company unveiled what may be its most ambitious leap yet: Lego Smart Play, a new system that brings sensors, sound synthesis, and responsive interaction directly into traditional Lego bricks. This is not Lego’s first experiment with technology. Past efforts introduced app-based play, augmented reality overlays, and Bluetooth-enabled characters. Many of those ideas were clever, but few felt timeless. Smart Play … Read more