Blizzard Commits to Annual Blockbusters as Legendary Franchises Shape Its Future
For more than three decades, Blizzard Entertainment has stood as one of the most influential studios in the global gaming industry. From shaping real-time strategy with StarCraft to redefining MMORPGs with World of Warcraft and modern action RPGs with Diablo, Blizzard’s intellectual properties have left a permanent imprint on gaming culture. However, in recent years, the studio’s release cadence slowed dramatically, leading to growing frustration among its massive and deeply invested fanbase. That tension appears to be easing. In a recent interview, Blizzard president Johanna Faries confirmed that the company is committing to a more predictable and ambitious future: releasing … Read more