Apple Plans Affordable Device Trio to Reshape Budget Tech Market in 2026
Over the last decade, Apple has attempted to balance its premium brand identity with the rising global demand for affordable, high-performance devices. While the company’s flagship products continue to dominate the high-end market, global purchasing behavior has shifted dramatically. Consumers increasingly expect long-lasting hardware, multi-year software support, and premium performance at more accessible prices. Emerging markets, tightening economic cycles, and rising competition from Android manufacturers have all pressured Apple to rethink its pricing and product segmentation strategy. According to a new investor note from analyst Jeff Pu, Apple is preparing a bold three-product strategy for early 2026 that directly targets … Read more