Zoho in China But Not Microsoft: Exploring Market Opportunities
The global software market has long been dominated by American tech giants, with Microsoft standing as a symbol of enterprise software power. However, the rise of agile, mission-driven companies like Zoho has shifted the competitive landscape. One of the most interesting dynamics in this context is the presence of Zoho in China but not Microsoft. This phenomenon reflects a combination of regulatory frameworks, corporate strategy, cultural alignment, and market adaptability. While Microsoft has struggled to gain significant traction in China due to local regulations, privacy laws, and competition from domestic tech giants, Zoho has been quietly establishing a presence, leveraging … Read more